Lab logs

What this market actually looks like from inside it

Arguments and teardowns rather than instructions: what a $15,000 agency build buys line by line, where dropship margin really goes, why the anonymity stack fails the one review that matters, and who wrote the comparison guide you just read. Looking for the how-to instead? That's the guides.

GrowthI lost 94,000 followers at 1:30 in the morning
~5 min read · rented land

Four years and 788 videos, gone behind a gray screen with no real-time warning. What the account record actually showed, the one word in TikTok's Regulated Goods policy that explains the whole thing, why Meta and Google run the same logic, and why the email list and the domains were the asset the entire time.

GrowthTikTok banned me for the category. Then it sold the category.
~5 min read · the brief

Hours after the ban, TikTok's creator marketplace offered $100 a seat to make ads for the same category, with instructions not to say GLP-1 or weight loss. Why that is two lanes in one policy rather than hypocrisy, where the FTC puts the liability, and what I would tell myself in April.

ComplianceEli Lilly just sued six sellers, and the target is the words “research use only”
~8 min read · filed August 12, 2026

Six federal suits over black-market retatrutide, four of them against peptide storefronts, on the theory that the RUO label is a false statement rather than an insufficient one. Why a funded private plaintiff is a different animal than a warning letter, why Lilly went after processors and platforms in the same breath, and the catalog line that separates these six from everyone else.

Start hereWho should build your peptide store? Every real option, priced
~11 min read · buyers guide

DIY WooCommerce, freelancers, specialist agencies, and managed platforms, with published pricing verified August 2026, the seven questions that actually sort providers, the anonymity trap, and the 24-month math. Written by a vendor, bias in plain sight.

GrowthEvery “best peptide platform” guide is written by a platform. Including this one.
~6 min read · the disclosure

Audit the SERP and every comparison table has its own author in first place. Why the format works on you, the five ninety-second checks that expose any guide in this market, and why this site holds itself to the standard a vial of BPC-157 is held to.

Start hereWhat a $15,000 agency build actually buys you, line by line
~7 min read · real numbers

One studio publishes its pricing in full, which finally makes the agency path auditable: what's genuinely in the invoice, what lands after the handoff, the 24-month arithmetic, and the three cases where the agency is the right call.

StorefrontThe plugin-chain problem: what's inside a $15K peptide store build
~7 min read · who's the integrator?

Fifteen components from a dozen vendors, and the age gate, disclaimers, and state blocking are load-bearing compliance infrastructure with nobody watching in production. The questions that reveal who actually operates the machine you're buying.

MoneyOffshore hosting won't save your peptide store
~7 min read · built to hide vs built to bank

Anonymous domains and monero-first checkouts are sold as protection, but underwriting is a verification of identity, so the anonymity stack fails the one review that decides whether you can take cards. What the offshore fallback really costs, and where privacy tools legitimately fit.

MoneyDropship “business in a box” peptide brands: where the margin actually goes
~8 min read

Never buy inventory, 65% margins, free website. What processing, disputes, and acquisition take back out of that number, plus what you don't own, why regulatory liability never dropships, and the three cases where it's still the right first move.

GrowthHow are peptide brands advertising on Meta? I got the pitch
~8 min read · the one everyone asks

You're told paid social is closed to this category, then you see the ads. An agency pitched me those campaigns. Here's the deliverable that explains it, where the risk actually lands, and the unit economics that made me pass.